Monday, January 27, 2020
Has The Federal Emergency Response Improved 9 11 Criminology Essay
Has The Federal Emergency Response Improved 9 11 Criminology Essay The United States is confronted by many kinds of emergencies every day, emergencies which require prompt actions from emergency responders. These responders may come from different parts of the same local authorities or may come from other authorities. They may come from State or Federal agencies. Nevertheless, despite having come from different authorities and agencies, they need to effectively communicate and work together to get their desired results. The failures of the Federal government during the 9/11 attack serves as an awakening call to all. The 9/11 attack which has struck the whole country emphasizes that there is a need to continuously improve incident management. The history of Federal response procedures indicates that Federal planning concentrates too much on how Federal agencies communicate to one another during such emergencies. However, it did not completely concentrate on incorporating the different levels of government to manage incidents. It did not plan on appro priate working relationships prior to, subsequent to, and all throughout the crisis. Subsequent to the 9/11 attack, endeavoring to provide better incident responses, incident management principles must be revisited to develop a better response framework. This paper will provide a review on how the Federal Response Framework was implemented during the 9/11 attack. In doing so, the paper will explore the history of Federal response procedures, the Federal response to terrorism and the National Response Framework. This paper will also discuss the lessons learned from the 9/11 attack and the improvements made since the terrorist attack. History of Federal Response Procedures The current National Response Framework is a product of a long history of natural and man-made disasters, where existing response procedures were revisited and reassessed consequently following a disaster. The federal governments role in emergency response dates back following the event in 1802 when a Portsmouth, New Hampshire was raged by a large uncontrolled fire. Immediately in 1803, the federal government launched the federal role with The Congressional Act of 1803 (Foster, 2005). A century followed characterized by many natural disasters such as earthquakes, hurricanes and floods, to which the federal government attended to. During the 1960s to the early 1970s, United States faced massive disasters which required major federal response and recovery operations. Thus, legislation were increased to address the concerns that natural disasters bring forth, such as the National Flood Insurance Act in 1968 and the Disaster Relief Act in 1974, to name a few (FEMA, 2009). At this point, however, emergency response procedures were still fragmented. There were more than a hundred federal agencies involved in providing assistance to state to local governments in the event of a disaster. Moreover, many programs and policies within the state and local level were too similar resulting to redundancy as well as compounding the complexity of the federal governments efforts in responding to disasters. The National Governors Association considered cutting the number of agencies to which the state and local government needed to coordinate with. They approached President Jimmy Carter to centralize federal emergency functions (Foster, 2005). With an attempt to improve and streamline federal emergency functions, President Carter signed an Executive Order that created the Federal Emergency Management Agency (FEMA). FEMA became responsible for coordinat[ing] the federal governments role in preparing for, preventing, mitigating the effects of, responding to, and recovering from all domestic disasters, whether natural or man-made, including acts of terror (FEMA, 2009). In 1988, the Stafford Disaster Relief and Emergency Assistance Act was passed, which launched a system wherein a Presidential disaster declaration of an emergency prompted federal financial and material assistance to be released to state and local governments. This act became known as the Federal Response Plan and FEMA has t he primary responsibility of coordinating at least 25 government and non-government agencies. The first few years of FEMA emphasized the complexity of emergency management as FEMA faced many unusual disasters and emergencies such as the contamination of Love Canal, Cuban refugee crisis and disaster at the Three Mile Island nuclear power plant (FEMA, 2009). Other disasters it faced were the Loma Prieta Earthquake in 1989 and Hurricane Andrew in 1992. When James Witt became the new FEMA director in 1993, Witt instigated reforms within the agency that reorganized disaster relief and recovery operations to an all-hazards model to make it more efficient, emphasizing on preparedness and mitigation and customer service. After the terrorist attack on September 11, 2001, Homeland Security Act of 2002 was passed, which required the consolidation of existing federal government emergency response plans into a single, coordinated national response plan (U.S. Congress, Cited from Lindsay, 2008, p. 3). The act also created the Department of Homeland Security (DHS) merging at least 20 agencies into a single department, including FEMA. FEMA, despite being under DHS, still maintained its authority to administer the provisions of the Stafford Act as well as its designation as the forefront agency for the countrys response plan. In December 2004, DHS issued a successor to the Federal Response Plan, entitled the National Response Plan (NRP). The NRP attempts to incorporate all levels of government in a common incident management framework (US Government Printing Office, 2009). Implemented during Hurricane Katrina, the NRP still proved to be inadequate. Nine months after Katrinas landfall, several changes were made to the NRP, which integrated the preliminary lessons learned from Hurricane Katrina. In 2008, DHS published the National Response Framework (NRF) as a guide to how the nation conducts emergency and disaster responses. The NRF replaces the 2004 NRP and revised 2006 NRP (US Government Printing Office, 2009). Federal Response to Terrorism Responding to a terrorist act, whether it involves a chemical, biological, radiological or nuclear agent or weapon, entails a wide array of complexities to state and local responders. The current system requires that local police, fire and emergency personnel first respond to the disaster (Haddow, Bullock Coppola, 2006). If the incident overpowers the capabilities of the local responders, they may turn to the state government for assistance and when it becomes too immense for the local and state responders, eventually, they turn to the federal government for assistance. Accordingly, federal agencies may assist through deployment of various teams (GAO, 2000). Figure 1: Relationship between crisis management and consequence management (Larson and Peters, 2001, p. 258) The Federal Response Plan and Terrorism Incident Annex states that the Terrorism Incident Annex endeavors to improve the nations ability to respond rapidly and decisively to terrorism directed against Americans wherever it occurs, arrest or defeat the perpetrators using all appropriate instruments against the sponsoring organizations and governments, and provide recovery relief to victims, as permitted by law (Larson Peters, 2001, p. 259) The Terrorism Incident Annex visualizes a possible flow from crisis management activities to consequence management (See figure 1). Larson and Peters (2001) indicated that the difference between crisis management and consequence management is that crisis management involves measures to identify, acquire, and plan the use of resources needed to anticipate, prevent, and/or resolve a threat or act of terrorism whereas consequence management, on the other hand, includes measures to protect public health and safety, restore essential government services , and provide emergency relief to governments, businesses, and individuals affected by the consequences of terrorism (Larson Peters, 2001, p. 257). National Response Framework Effective March 22, 2008, the National Response Framework superseded the National Response Plan. The NRF lays out the guiding principles which facilitate all response associates to prepare for and provide an integrated emergency response towards disasters and other emergencies. It institutes an all-inclusive, national, all-hazards approach to domestic incident response. The NRF defines the key principles, roles and structures that systematize how the country responds as one nation. The NRF is built upon the National Incident Management System (NIMS) which provides a standard command and management structure that directly applies to response activities. Accordingly, this system presents a reliable, national template that allows Federal, State, tribal and local governments as well as the private sector and NGOs to collaborate in the preparation, prevention, response, recovery and mitigation of the effects of the incidents regardless of its size, cause, location and/or complexity (US Go vernment Printing Office, 2009). This NRF is needed by, and incorporates under, the larger National Strategy for Homeland Security or Strategy which serves to lead, systematize and unite the countrys homeland security efforts. This strategy mirrors an improved understanding of the threats and challenges facing the United States. It integrates the different lessons learned from exercises and actual disasters. In addition, it expresses how our nation can ensure enduring success through strengthening homeland security. Furthermore, it presents a general framework through which the entire nation should direct its homeland security efforts in achieving the following goals: Prevent and disrupt terrorist attacks. Protect the American people and our critical infrastructure and key resources. Respond to and recover from incidents that do occur. Continue to strengthen the foundation to ensure our long-term success (US Government Printing Office, 2009, p. 12). The NRF is primarily concerned with the third goal which aims to respond to and recover from incidents that do occur. The Strategy necessitates an NRF that facilitates the strengthening of the foundation built for an effective national response, which swiftly evaluate rising incidents, take preliminary actions, develop operations as needed and instigate recovery actions in stabilizing the area. Furthermore, the Strategy also necessitates that the NRF be clearly written, easy to understand and designed to encompass a national scope as it meets the needs of State, local, and tribal governments and the private sector and NGOs, as well as the Federal Government. The Framework is designed to answer and support the Strategy, which must work together impeccably to national, State, tribal, and local preparedness activities. The 9/11 Attack and Emergency Procedures Implemented According to the 9/11 Commission Report (2004), the emergency response at the Pentagon was, in general, effective. The response constituted a combination of local, state and federal jurisdictions. The Arlington County Fire Department served as the incident commander, for obvious reasons on the nature of the event, whereas other agencies involved had different roles. The Department of Justice, on the other hand, became the lead federal agency in charge. Moreover, Arlington County and all bordering and surrounding jurisdictions became involved one way or another during the response procedure. The series of events of the terrorist attack started around 9:37 am when the west wall of the Pentagon was hit by a hijacked American Airlines Flight 77, a Boeing 757. Immediately, the building and the airplane was damaged, killing all 64 people in the plane and 125 people inside the Pentagon. Additionally, there were six people also seriously injured and mobilized to area hospitals. The 9/11 Commission Report justifies the success of the emergency response for three reasons. Firstly, emergency responders were able to build strong professional relationships with one another. Secondly, the Incident Command System was appropriately implemented. And lastly, there was a pursuit of a regional approach to response. Accordingly, many of the fire and police agencies involved had extensive previous experience when it came to collaborating on regional events and training exercises (The 9/11 Commission Report, 2004). Several local, regional, state and federal agencies immediately responded to the incident. Along with the county fire, police and sheriffs departments, there was the Metropolitan Washington Airports Authority, Ronald Reagan Washington National Airport Fire Department, Fort Myer Fire Department, the Virginia State Police, the Virginia Department of Emergency Management, the FBI, FEMA, National Medical Response Team, the Bureau of Alcohol, Tobacco and Firearms and a number of military personnel from the Military District of Washington. Arlington County Emergency Communications Center also communicated with other fire departments from Fairfax County, Alexandria and the District of Columbia for further assistance with the incident. By 9:41, command was already established and the incident command post has already presented a clear picture of the crash site and how to access it. By 9:55, there was an evacuation order of the Pentagon by the incident commander because of the preliminary assessment of a collapse of the building. By 9:57, the building partially collapsed; nevertheless, no first responders were injured. By 10:15, the incident commander ordered a full evacuation of the command post because of warning that another hijacked plane is fast-approaching to the site. The 9/11 Commission Report (2004) noted that the evacuation order was well communicated and well coordinated. In fact, the 9/11 Commission Report stated that a vast number of civilians below the impact zone were able to evacuate the towers. This evacuation was facilitated significantly by the amendments made by the Port Authority in response to the 1993 bombing as well as the training of both Authority personnel and civilians after that incident. The stairwells of unaffected floors remained lighted, whereas other stairwells had glow strips to the handrails and stairs. General evacuation time was approximately less than one hour on September 11 for those who were not trapped or suffering physical disabilities, compared to almost four hours during the 1993 bombing. Nevertheless, there were many problems that arose from the incident. Challenges to which are considered as failures and lessons learned during the 9/11 attack are outlined in the succeeding section: The Challenge of Incident Command The Incident Commander is responsible for the management of the Citys response to emergency; If the incident is so multifaceted that no one agency immediately stands out as the Incident Commander, OEM will assign the role of Incident Commander to an agency as the situation demands (The 9/11 Commission Report, 2004, p. 319). To some extent, the Mayors directive for incident command was implemented during the incident response as the FDNY became the lead response agency during the incident. However, the problem was that response operations lacked the type of integrated communications and unified command contemplated in the directive. According to one of the experiences of the first responders to the 9/11 attack, Almost all aspects of communication continue to be problematic, from initial notification to tactical operations. Cellular telephones were of little valueà ¢Ã¢â ¬Ã ¦ Radio channels were initially oversaturatedà ¢Ã¢â ¬Ã ¦ pagers seemed to be the most reliable means of notification when available and used, but most firefighters are not issued pagers (The 9/11 Commission Report, 2004, p. 314). Command and Control within First Responder Agencies In any kind of unified incident management system, all participants must possess command and control over its own units and sufficient internal communications. However, during the 9/11 incident, first responder agencies lacked command and control over its own unit and adequate internal communications. FDNY, for example, lacked the experience in responding to an incident like the 9/11 terrorist attack. FDNY was incompetent in organizing the number of units dispatch within the complex (The 9/11 Commission Report, 2004). This may be partly caused by the breakdown of internal communications wherein their radios had limited capabilities in a high-rise environment such as that of the WTC. Moreover, there was confusion over the assignation of the different frequencies to the personnel involved. Finally, the FDNY command post died down when the South Tower collapsed, compromising the departments capability to comprehend the status of the incident response. Another example is the Port Authoritys insufficient standard operating procedures and efficient radios to facilitate multiple commands to respond effectively. Many officials while under the tunnels and airports reported that they were not able to understand instructions issued. Moreover, command and control was further complicated when senior Port Authority Police officials decided to participate in frontline rescue operations (The 9/11 Commission Report, 2004). NYPD also faced some, although relatively fewer, command and control and communication issues. The department, with its extensive experience in mobilizing thousands of officers during key events necessitating crowd control, was able to adapt more easily to an immense devastating event such as that of the 9/11. However, it is unclear whether NYPD officers were fully well coordinated (The 9/11 Commission Report, 2004). Lack of Coordination and Collaboration among First Responder Agencies The Commission reported that there was insufficient comprehensive coordination between NYPD, FDNY and PAPD personnel as they ascended the towers. Information sharing became a critical issue during the 9/11 attack. FDNY officials reported their difficulties in their decision-making due to insufficient information given by the NYPD aviation. NYPD aviation, prior to the collapse of the tower, had already warned at 9:51 that large pieces from the South Tower seemed to fall, which could pose considerable danger to people below. It was only after the towers collapse where FDNY received this message due to internal breakdowns in commnication. This lack of real-time intelligence resulted to more lives lost. The lack of coordination between NYPD, FDNY and PAPD was also evident in terms of searching the complex for civilians as there was redundancy in searching specific floors and areas. Radio Communication Challenges Mentioned earlier, FDNY had significant deficiencies in terms of radio communication. Three factors attributed to the ineffectiveness of communication. First, the effectiveness of communication through the radios were significantly reduced due to the high-rise environment. Second, too many units attempted to communicate to tactical channel 1 at 10:00, overwhelming the frequency. Lastly, many firefigters were on the wrong frequency whereas others simply lacked radios in general (The 9/11 Commission Report, 2004). Protective Technologies The experiences of the first responders during the 9/11 rescue operation illustrated the significant deficit in terms of protection. The responders reported that their personal protective equipments (PPE) hindered their ability to do their jobs. Their overall PPE proved to be incapable of protecting them such that other equipments performed better than others. Head protection as well as high-visibility suits performed well, whereas protective clothing and respirators were not very effective. Protective clothing did not provide enough protection against biological and infectious disease hazards, heat from the fire and demanding physical environment. Moreover, the material used was not light and flexible enough to move through and fro confined spaces. Eye protection, although offering protection against direct impact, did not provide any protection to persistent dust at the site (Jackson, et al., 2002). Improvements since 9/11 Attack Perhaps one of the most significant improvements made since the 9/11 terrorist attack is the issue on airport security which involves preparation to mitigate the risks of terrorism. Airport security has become much tighter than ever (Dempsey, 2007). Travelling has become more secured as access has now been rigorously restricted. One can no longer go straight to the gates and fly. Passengers have to wait in long lines before one can actually go in, whether flying domestically or internationally. Appropriate documents must be presented and authenticated as well (i.e. passports, government issued IDs, and plane tickets). Aside from documents, people as well as their belongings have to undergo vigorous scrutiny and inspection through security screeners and X-ray machines. Dangerous items such as guns, knives, corkscrews and other sharp objects are no longer allowed to be brought inside the airports. Baggages are more frequently searched in random, whereas passengers are performed pat dow ns (Dempsey, 2007). Airplanes are also made more secure than ever, with their hardened cockpits and federal air marshals to ensure the safety of the passengers and guard terrorist acts. Endeavoring to identify possible terrorists and smugglers and prevent them and their baggage from entering the secured parts of the airport and the airplanes, airport officials conduct profiling of passengers. This system develops a personality profile of the traits of terrorists and smugglers and attempts to match the passengers to the profile. Once a passenger matched a certain terrorist or smuggler profile, he or she is detained and subjected to appropriate search and questioning (Dempsey, 2007). Furthermore, all passengers now undergo explosive detections through conducting profiling, visual and physical inspections and canine inspection wherein trained dogs are used in recognizing explosive vapors. Airports now also use different kinds of state-of-the-art x-ray machines and explosive-odor detection devices (Dempsey, 2007). Assessment of the Federal Response Framework after the 9/11 One of the major disasters that hit the country, subsequent to the 9/11 attack, was Hurricane Katrina during 2005. Four years after the terrorist attack of 9/11, the country was hit by a major hurricane. Despite efforts made on equipping the country to minimize the risks of terrorist plots, the aftermath of Hurricane Katrina illustrated how unprepared the country still is. Federal response procedures at the time, even after the 9/11 attack still proved to be inadequate and ineffective. There was lack of preparation within all levels of government (Sellnow, Ulmer, Seeger, Littlefield, 2008). In addition, there was also a lack of coordination and collaboration among the different agencies involved in the incident (Sellnow, et al., 2008). During the aftermath of Hurricane Katrina, FEMA was incapable to streamlining the agencies involved and produce timely response and results (Sellnow, et al., 2008). Furthermore, there was a lack of communications and situational awareness (Sellnow, et al., 2008). Farber and Chen (2006) asserted that the problems encountered during the Hurricane Katrina response were not born and/or ended during and after Hurricane Katrina. The failures during the incident response indicate that local, state and federal government still need to work together to continuously improve the system. Conclusions The challenges of different kinds of disasters confront our country every now and then. These challenges continue to test the character and perseverance of American people. History illustrates a long line of failures in emergency management. Nevertheless, as we fail to respond appropriately towards it, we constantly learn from our mistakes and attempt to continuously improve. The 9/11 attack and Hurricane Katrina was an awakening call telling the country to be more prepared to incidents such as these. To answer whether the federal response procedures have improved since the 9/11 attack, there are certainly improvements especially in terms of securing the country from terrorist attacks. Significant changes in airport security proved to be effective in mitigating the risks of terrorism within the country. However, it should be noted that this is not enough. Further planning and training still need to be done for the country to be fully prepared.
Sunday, January 19, 2020
Calculation for Calorimetry
CALCULATIONS Determining the amount Limiting Reagent used. nlimiting reagent = Molarity x Volume or Mass / Molar Mass Example: Limiting reagent is 5mL of 1. 0 M HCl nlimiting reagent = Molarity x Volume nlimiting reagent = (1. 0 [mol/L]) x 0. 005 [L]) = 0. 005 mol Determining the qrxn and qcal. qrxn + qcal = 0 -qrxn = qcal qrxn = ? Hrxn x nlimiting reagent qcal = Ccal ? T qrxn = ââ¬â Ccal ? T + mcsolid ? T (note: only if there is a precipitate formed in the reaction) Examples: 1) Calibration of the calorimeter given that: ?Hrxn = -55. 8 kJ/mol and nLR = 0. 005 mol qrxn = ? Hrxn x nlimiting reagent qrxn = -55. 8 [kJ/mol] x 0. 005 [mol] = -279 J qcal = -(219 J) = 279 J (2) Determining the qrxn of a given chemical reaction: NH3 (aq) + H+ (aq) ? NH4+ (aq) And given that: ? T = 3. 5 à °C and Ccal=111. 6 J/à °C qrxn = ââ¬â Ccal ? T + mcsolid ? T qrxn = -( 111. 6 [kJ/à °C] x 3. 5 [à °C]) = -390. 6 J qcal = -(-390. 6 J) = 390. 6 Determining the Ccal. Ccal = qcal / ? T Example:Giv en qrxn = -279 J and ? T = 2. 5 à °C Ccal = -qrxn / ? T Ccal = -(-279 J) / (2. 5 à °C) = 111. 6 J/à °C Determining the experimental ? Hrxn. ?Hrxn = qrxn / nLR Example: Given: NH3 (aq) + H+ (aq) ? NH4+ (aq) With qrxn = -390. 6 J and nLR = 0. 005 mol ?Hrxn = qrxn / nLR ?Hrxn = -390. 6 J / 0. 005 mol = -78. 1 kJ/mol Determining the theoretical ? Hrxn. ?Hrxn = ? nproductHà °f product ââ¬â ? nreactantHà °f reactant Example: Given that: NH3 (aq) + H+ (aq) ? NH4+ (aq) Substance? Hà °f (kJ/mol) NH3 (aq)-80. 9 H+ (aq)0. 00 NH4+ (aq)-132. 51 ?Hrxn = ? nproductHà °f product ââ¬â ? nreactantHà °f reactant ? Hrxn = {-132. 51 kJ/mol}-{-80. 29 kJ/mol} = ?Hrxn = -52. 2 kJ/mol Determining the %error. %error = (|? Hexperimental ââ¬â ? Htheoretical|) / (? Htheoretical) x 100% Example: Given: ? Hexperimental = -78. 1 kJ/mol and ? Htheoretical = -52. 2 kJ/mol %error = |(? Hexperimental ââ¬â ? Htheoretical) / (? Htheoretical) | x 100% %error = |(-78. 1 kJ/mol) ââ¬â (-52. 2 kJ/ mol) / -52. 2 kJ/mol| x 100% = 49. 6 %
Saturday, January 11, 2020
What Is Responsibility of Accounting
According to allbusiness. com, responsibility accounting is defined as a ââ¬Å"collection, summarization, and reporting of financial information about various decision centers (responsibility centers) throughout an organizationâ⬠(allbusiness. com). The article also explains that responsibility accounting helps an organization trace costs, revenues and profits to the individual managers who are responsible for decision making. Responsibility accounting also measures performance of each manager in regards to how he or she manages these costs, revenues, and profits. I am not sure if my company uses responsibility accounting; however, I will assume the company does due to its many departments. Our company has a research department that I would assume is a cost center. The company also has a cost center for each region to keep track of all costs related to the spending of office materials, travel expenses, and administrative costs. The profit centers within our company is our sales departments and brand team departments. Each brand team deals with different categories of medications. Examples of the different brand team departments are, cardiovascular brand team, the respiratory brand team, the oncology brand team, and the CNS brand team. The different brand teams have different managers who are responsible for the budgets, calculating ROI and implementing appropriate costing systems. As mentioned in an article in MAAW online, the advantages to responsibility accounting within the company I am employed by fit the reasons explained below. ââ¬Å"Provides a way to manage an organization that would otherwise be unmanageable. â⬠* ââ¬Å"Assigning responsibility to lower level managers allows higher level managers to pursue other activities such as long term planning and policy making. â⬠* ââ¬Å"Provides a way to motivate lower level managers and workers. Managers and workers in an individualistic system tend to be motivated by measurements that emphasize their individual performancesâ⬠(MAAW, 2010).
Friday, January 3, 2020
How Disability Has Changed Over Time Essay - 2183 Words
Despite the response to disability varying greatly between times, places and cultures (Barnes, 2012), there is no doubt that disability has an immeasurable impact on peopleââ¬â¢s lives. Disability affects an individualââ¬â¢s identity and their ability to work, socialise and be involved in society. In this essay I will discuss how approaches to disability have changed over time, specifically how approaches to disability have developed in recent centuries. I will start by discussing the medical model before moving on to its direct challenge in the social model. Finally I will discuss responses to the social model, in particular the biopsychosocial model. The dominant model of disability for the majority of the 20th century was the medical model. The medical modelââ¬â¢s emphasis is on impairment; this is the cause of the disadvantage disabled individuals face and therefore the site of interventions (Crow, 1996). It is based in the biomedical and clinical. 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Wednesday, December 25, 2019
Marketing Strategies Of Aldi And Waitrose - 1277 Words
Introduction to Marketing Unit 3: Marketing Assignment 1: Marketing Strategies Tutor: Sara Little Describe how marketing techniques are used to market products in two different organisations. By Ben Thorpe Contents 1) Title Page 2) Contents 3) Introduction 4) ALDI 5) ALDI 6) ALDI 7) Waitrose 8) Waitrose 9) Mind Map 10) References (Harvard Referencing Style) (Please note: Task 1, 3 4 have been combined together into one report. Task 2 is separate and can be found on page 9) Introduction This report will examine, compare and evaluate the marketing strategies of both Aldi and Waitrose supermarket chains. The report is divided into 9 pages with no appendices attached. Harvard referencing has been used throughout the report(s). Aldiââ¬â¢s Survival Strategies The three core values of Aldi are simplicity, consistency and responsibility Aldiââ¬â¢s Marketing Mix Aldiââ¬â¢s mix focuses on providing high quality products that are cheaper alternatives to famous brands. Aldiââ¬â¢s marketing mix therefore focuses on: â⬠¢ Product ââ¬â high quality ââ¬ËLike Brandsââ¬â¢. â⬠¢ Price ââ¬â Aldi offers lower prices than its competitors without compromising on quality. â⬠¢ Place ââ¬â Aldi outlets are expanding globally. â⬠¢ Promotions ââ¬â Aldi uses a combination of above-the-line and below-the-line promotions with a focus on its ââ¬ËLike Brandsââ¬â¢ and ââ¬ËSwap Saveââ¬â¢ campaigns. Aldiââ¬â¢s Branding Aldi has had a massive marketing campaign in place since 2014, this campaign is called ââ¬ËLike Brandsââ¬â¢Show MoreRelatedEffect Of The Sugar Tax On Consumer s Demand1741 Words à |à 7 Pagesnational strategy to tackle childhood obesity. However, Paul Polman, Unileverââ¬â¢s boss argues that there is little evidence that proves a sugar tax would help tackle obesity (The guardian, 2016a). I will analyze the effect of the sugar tax on consumerââ¬â¢s demand. I will also analyze Unileverââ¬â¢s actions as a result of this deliberation. Story 3 After suffering their worst dip in Christmas sales since 2006, Waitrose is launching a value-focused campaign against its budget rivals Lidl and Aldi. The ââ¬Å"PickRead MoreAldi Marketing Mix1926 Words à |à 8 PagesALDI Introduction In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity. Since opening its first store in 1913, AldiRead MoreLidl- Integrated Marketing Campaign4088 Words à |à 17 PagesMiddlesex University , BA Marketing LIDL Integrated Marketing Campaign MKT2232 Branding and Integrated Marketing Communications Module leader: Moustafa Battor Students | Name | Student Number | | Nils Wurl | M00367256 | | Mihaela Palca | M00378081 | | Maedh Marsha Zambrano | M00384704 | | Sara-Sofia Broberg | M00373321 | Seminar tutor | Dinesh Nanayakkara | Time | Monday | 1pm to 2pm | Content 1. Introduction 3 2. Situational Analysis Read MoreThe success of Aldi1904 Words à |à 8 PagesExecutive summary This report presents a business case study of Aldi, to examine both internal and external factors that drive Aldi to the current successful position in the UK highly competitive grocery market. The report contains the PESTLE, which analyses external factors affecting Aldiââ¬â¢s business strategy. Furthermore, the report will discuss the essential business strategies; include the cost-leadership and price strategy, which helps Aldi to obtain competitive advantages. In addition, the reportRead MoreTesco s Success At Tesco Essay969 Words à |à 4 Pagesbillionaire investor sold 245 million shares after stating that his decision to ever invest in Tesco was ââ¬Å"a huge mistakeâ⬠. Before the downfall, they had always made a commitment to their customers with consumer research and being loyal as their number one marketing priority. The Telegraph commented on Tesco by saying that they were ââ¬Å"transformed into the market leader in the UK ââ¬â with more than 30pc market share ââ¬â by being able to respond to the demands of its customers.â⬠While analysts wonder if the dominanceRead MoreInternal And Internal Analysis Of Tesco1721 Words à |à 7 Pagescompany that must have at least à £50,000 of share capital and has its shares traded on the stock marketâ⬠, therefore Tesco can have greater capital source and shareholders in their business. As the external and internal analysis are very useful for marketing a large enterprise, this essay will explore both external and internal analysis that Tesco has been performed. First, it will define and outline the importance of SWOT and PESTLE. Then, it will examine the Strengths and Weaknesses of Tesco. NextRead More1. Based on the Case Study and Your Own Research on Competitors, Summarize the Strategic Approaches Which Have Helped Tesco.Com Achieve Success Online.1599 Words à |à 7 Pagestrade) 2. Asda (13.36%) 3. Asda @t home 10.13% (17.1%) 4. Sainsburys (8.42%) 5. Tesco wine warehouse, 8.19% 6. Sainsburys to you 5.86% (15.9%) 7. Waitrose.com 3.42% (3.6%) 8. Ocado 3.32% (owned by Waitrose, 3.6%) 9. Lidl 2.49% (1.8%) 10. Aldi-UK 2.10% (2.3%) Some companies are repeated since both their main site and the online shopping site are reported on separately. Asda.com now seems to be performing in a consistent manner online to its offline presence. HoweverRead More1. Based on the Case Study and Your Own Research on Competitors, Summarize the Strategic Approaches Which Have Helped Tesco.Com Achieve Success Online.1591 Words à |à 7 Pagesretail trade) 2. Asda (13.36%) 3. Asda @t home 10.13% (17.1%) 4. Sainsburys (8.42%) 5. Tesco wine warehouse, 8.19% 6. Sainsburys to you 5.86% (15.9%) 7. Waitrose.com 3.42% (3.6%) 8. Ocado 3.32% (owned by Waitrose, 3.6%) 9. Lidl 2.49% (1.8%) 10. Aldi-UK 2.10% (2.3%) Some companies are repeated since both their main site and the online shopping site are reported on separately. Asda.com now seems to be performing in a consistent manner online to its offline presence. HoweverRead MoreMacro and Micro Environmental Analysis of Waitrose Supermarkets8828 Words à |à 36 PagesWAITROSE ASSIGNMENT INTRODUCTION TO MARKETING MARKET RESEARCH CONTENTS INTRODUCTION ----------------------------------------- MACRO ENVIRONMENT POLITICAL ---------------------------------------------- ECONOMICAL ------------------------------------------- SOCIAL ------------------------------------------------- TECHONOLGICAL---------------------------------------- ENVIRONMENTAL---------------------------------------- MICRO ENVIRONMENT SUPPLIERS---------------------------------------------- Read MorePestel Analysis of Aldi2495 Words à |à 10 PagesPESTEL Analysis Porterââ¬â¢s five forces ââ¬â ALDI You are here: Home ïâ⦠Business ïâ⦠PESTEL Analysis Porterââ¬â¢s five forces ââ¬â ALDI ï ³ 1.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 1.1 Political Factors Aldi, short for ââ¬Å"Albrecht Discountâ⬠, operating in a globalized environment with stores all around the UK. It is a German multinational headquartered in Essen (reference). Hence Aldiââ¬â¢s performance is highly influenced by the political and legislative conditions of these countries, including
Tuesday, December 17, 2019
The Media For Making Girls And Women - 876 Words
This film blames the media for making girls and women feel that their value is in their bodies only, and for keeping them from taking up leadership positions. Do you think the media is totally at fault, or are there also social and political factors that contribute to this as well? Explain. I do not think the media is entirely to blame for the way that women see themselves and their means of value in the world. I think the value placed on appearance is partly ingrained in our base instincts. For men, finding the best mate is about being strong or wealthy, a protector and provider. For women, it is more about being pretty, good genes to pass on to offspring. Throughout the eons, long before the media came into play, there have been different ideas about what constitutes beauty. But in all great art and forms, the subjects portrayed have been in what that time period viewed as beautiful. Women want to be valued, and value lies in appearance, and to a point, always has. In addition, I think there are social factors that contribute to womenââ¬â¢s status in society. In my psychology class, we studied that women do not dress up for men, they dress to impress other women. If women wanted to dress to impress men, we would walk around naked. Instead, we go out with Gucci purses and M.A.C makeup. Most men I have met could not care less about brands and expensive makeup. It is other girls who care. We dress up to be accepted into the fold. Even mothers and female friends will policeShow MoreRelatedGender Bias - Mountains On The Playing Field Essay1279 Words à |à 6 Pageshas changed since the 20th century. Weââ¬â¢ve gone from women strictly being classified as housewives to women being discriminated against in leadership positions. Much of the discrimination that women face is closely related to issues surrounding body image. What we cannot forget in the year 2014 is who control the ideas that we have about women and leadership: the media. The misr epresentation of womenââ¬â¢s power and influence in the media cause many women to have low self-esteem about and can cause themRead MoreMedia Has Too Much Pressure On Girls1169 Words à |à 5 Pagesonly about eighty pounds. What gave her and other young girls this idea that to be pretty you also have to be thin? Many believe it is the media (ââ¬Å"Thought I Was Fat and Uglyâ⬠). That media could be television, advertising, or magazines. The media has put too much pressure on girls to have ââ¬Å"perfectâ⬠bodies because of how much television we watch, companies using models that are much smaller than the average American woman, and many young girls are not satisfied with their bodies. Not only the imagesRead MoreThe Rise of Enlightened Sexism622 Words à |à 3 PagesThe rise of enlightened sexism: How pop culture took us from girl power to girls gone wild Douglasââ¬â¢ humorous and well informed way of writing really inspired me. From examples of magazines, media, television shows, films, retail, and even in music she described and compared to us what is going on among these examples and how real women today are really living their lives. Douglas presents an analysis of how women are presented to the public and how we continue to be treated as inferior to men despiteRead MoreMedia s Influence On The Media Essay1587 Words à |à 7 PagesHollywood controls most entertainment media consumed by people all around the world. The messages and images portrayed in movies and television shows created by the large production companies affect all those who partake of the media they produce. Entertainment media can be uplifting and enjoyable, however, media normalizes damaging gender norms for men and women. Gender norms are rules believed to govern how the different sexes should look and act. People develop these behaviors by observingRead MoreMedia And The Criminal Justice System979 Words à |à 4 Pageshomophobic man, whom was clearly the one at fault. These women were never given a fair chance to be proven innocent. From the very beginning, injustices were seen from all angles including the police, media and the criminal justice system. These groups incorporated essentialism to emphasize their intersectional identities to create a fearful and hostile environment, which lead to a biased trial. In the film, essentialism is depicted negatively through media and the actions of the police. Essentialism is theRead MoreMedia Portrayal Of Gender Stereotypes1268 Words à |à 6 Pages Gender stereotyping is usually used in media to improve character traits and create humorous circumstances. When stereotypes are present in popular television shows, audience assume those messages of gender, making it difficult to counter stereotypical behavior. This paper emphasis on gender roles in popular media and itââ¬â¢s important for analysts and educators to identify stereotypical interpretations. Using feminist theory, media depictions can be understood and studied as learningRead MoreThe Effects Of Advertising On Our Young Girls And Women1363 Words à |à 6 Pageshostility and degradation towards women. It does not matter whether the advertisement is directed at men or women, boys or girls. It may be overt or it may be subtle, but there seems to always be an underlying the me of pervasive sexuality and enmity. The mental, emotional, and social impact ofthese advertisements may be adversely affecting our young girls and women of today. The effects of advertising have gone beyond persuading women to just buy products. ââ¬Å"These media messages link thinness with loveRead MoreMoral Standards And Stricter Photo Shopping Rules1310 Words à |à 6 Pagesstudy informs that ââ¬Å"40% of all 9 and 10-year-old girls have already been on a dietâ⬠(Weight Modification Efforts). This statistic is heartbreaking. It shows just how far down a path of perversion our society has come. As a culture, we have put emphasis on this ââ¬Å"ideal beautyâ⬠and that is practically all the media portrays. The media is now a major part of society and the lives of our children, and has an increasingly alarming influence; young girls seeming to be the most impressionable and willingRead MoreTeenage Girls and Body Image Essay1291 Words à |à 6 PagesTeenage girls are at an impressionable time in their lives. Mass Media is a key idea in one of the factors of socialization that become important to teenagers. Teenagers look to the media for a sense of entertainment. Whether it is movies, magazines, or even some aspects of social media, teenagers get a lot of influence from the mediaââ¬â¢s message. The problem with this is the media has a specific way of doing things and can be negative to a susceptible teenage girl. Mediaââ¬â¢s way of portraying a womanRead MoreWhat If I Just Lost Weight Essay1032 Words à |à 5 Pagesweightâ⬠¦Ã¢â¬ says most girls once in their life. Woman are constantly putting their bodies through awful diets and harsh workouts, just to become perfect in someone else eyes. Woman and young girls see figures of other women with a double zero pants size and ask ââ¬Å"why canââ¬â¢t I look like that?â⬠Today society puts too much pressure on young women to have the perfect body. What society needs to say is all women are beautiful, there is no such thing as the perfect body. Today, women are putting down other
Monday, December 9, 2019
Business Comparison Of Mail Communications New Technologies Have Alway Essay Example For Students
Business Comparison Of Mail Communications New Technologies Have Alway Essay s allowed us to do things faster, more efficiently, and more professionally than ever before. Generally, every new technology is a step forward for speed and productivity. But, despite this paradigm, the coming of the latest mail communications innovation has brought many pros and cons with the package. Electronic mail could be the greatest thing since sliced bread, but there are many who find flaws in it. We are now going to take a moment to compare the speed, ease, reliability, and expense of electronic mail with our general postal system. The speed of transfer is an important part of the decision to send mail by either protocol. E-mail has a distinct advantage in this category. With the click of a button, your message will be received in a period of 5 to 30 seconds. Whether you are sending e-mail to a person across the street or in Afghanistan, the transfer rate is virtually the same. Also, data files and computer applications can be sent via e-mail; however, large files will slow upload download time even though they are sent in seconds. Unfortunately, physical packages such as gifts or magazines cannot be attached to e-mail. On the other side of the spectrum, the postal service can send any kind of physical package, from a magazine to a pool table, for a price proportional to its size. The postal service can also transfer data if it is placed on a disk or a CD-ROM. Speed, however, is a problem. Even the smallest letter takes from two days to two weeks to deliver, depending on the locations of the sender and the receiver. Even sending a letter to the house across the street takes time due to unnecessary movement. The mail is taken to the nearest large post office, sorted there, then delivered to the post office closest to the destination, and delivered from there. In other words, mail that is sent across town sometimes has to travel out of town and back again to reach the final point.Another variable aspect of the two mail systems is ease-of-use, which can potentially be quite costly. E-mail has many disadvantages when viewed from this angle. For one thing, e-mail requires some knowledge of computer operation. Anyone who wishes to use e-mail needs to know how to use the software that it requires, and one can only send e-mail to other people with the same knowledge. Secondly, a computer with various equipment is needed. Hardware includes: motherboard with processor ($300+), hard drive ($100-$200), four megs RAM ($60), video card ($80-$200), fax modem ($50-$200), and monitor keyboard ($200-$450). The e-mail user also has to pay a monthly fee on his e-mail internet account, generally ranging from $8 to $25 per month, whether the account is used or not. The only financial advantage to this system is that postage stamps are not required. General mail differs in that the only knowledge required is literacy, and the only equipment that is needed is an envelope ($.03) and a stamp ($.32). No monthly fee is levied on mail users, and anyone can send and receive mail. These facts show that, in terms of expense, the Postal Service has an edge on E-mail. Finally, we will review the reliability of each system. Because e-mail is run by a computer network, human error is impossible. Consequently, e-mail is always transferred to the correct address; it never is lost, stolen, and its contents are never removed. Unfortunately, since humans do operate the servers that transfer the messages, server operators have the power to read mail that is passing through. They also can copy files that are attached to messages, though the messages and files themselves are not damaged in any way. The old method of mail, on the other hand, has even more problems. .u164668418714a181613f731f63cb341c , .u164668418714a181613f731f63cb341c .postImageUrl , .u164668418714a181613f731f63cb341c .centered-text-area { min-height: 80px; position: relative; } .u164668418714a181613f731f63cb341c , .u164668418714a181613f731f63cb341c:hover , .u164668418714a181613f731f63cb341c:visited , .u164668418714a181613f731f63cb341c:active { border:0!important; } .u164668418714a181613f731f63cb341c .clearfix:after { content: ""; display: table; clear: both; } .u164668418714a181613f731f63cb341c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u164668418714a181613f731f63cb341c:active , .u164668418714a181613f731f63cb341c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u164668418714a181613f731f63cb341c .centered-text-area { width: 100%; position: relative ; } .u164668418714a181613f731f63cb341c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u164668418714a181613f731f63cb341c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u164668418714a181613f731f63cb341c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u164668418714a181613f731f63cb341c:hover .ctaButton { background-color: #34495E!important; } .u164668418714a181613f731f63cb341c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u164668418714a181613f731f63cb341c .u164668418714a181613f731f63cb341c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u164668418714a181613f731f63cb341c:after { content: ""; display: block; clear: both; } READ: The Metamorphosis: Gregor Was An Unselfish Person Essay First, since humans deliver the envelopes, error is not uncommon. Letters have been delivered to the wrong address on numerous occasions; checks and other items have been stolen out of packages by dishonest postal workers. In short, both e-mail and our traditional mail service are unsafe.After viewing all of the details of each system, a declaration that either protocol is better than the other would be sophomoric. Each has its pros and cons. E-mail may be faster, but it is much more expensive. Mail may be easy to use, but it is slow. Each individual must choose which system fits his needs and is most comfortable for him. The healthy competition between the two creates a better product selection for all of us.
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