Marketing Strategies Of Aldi And Waitrose - 1277 Words

Introduction to Marketing Unit 3: Marketing Assignment 1: Marketing Strategies Tutor: Sara Little Describe how marketing techniques are used to market products in two different organisations. By Ben Thorpe Contents 1) Title Page 2) Contents 3) Introduction 4) ALDI 5) ALDI 6) ALDI 7) Waitrose 8) Waitrose 9) Mind Map 10) References (Harvard Referencing Style) (Please note: Task 1, 3 4 have been combined together into one report. Task 2 is separate and can be found on page 9) Introduction This report will examine, compare and evaluate the marketing strategies of both Aldi and Waitrose supermarket chains. The report is divided into 9 pages with no appendices attached. Harvard referencing has been used throughout the report(s). Aldi’s Survival Strategies The three core values of Aldi are simplicity, consistency and responsibility Aldi’s Marketing Mix Aldi’s mix focuses on providing high quality products that are cheaper alternatives to famous brands. Aldi’s marketing mix therefore focuses on: †¢ Product – high quality ‘Like Brands’. †¢ Price – Aldi offers lower prices than its competitors without compromising on quality. †¢ Place – Aldi outlets are expanding globally. †¢ Promotions – Aldi uses a combination of above-the-line and below-the-line promotions with a focus on its ‘Like Brands’ and ‘Swap Save’ campaigns. Aldi’s Branding Aldi has had a massive marketing campaign in place since 2014, this campaign is called ‘Like Brands’Show MoreRelatedEffect Of The Sugar Tax On Consumer s Demand1741 Words   |  7 Pagesnational strategy to tackle childhood obesity. However, Paul Polman, Unilever’s boss argues that there is little evidence that proves a sugar tax would help tackle obesity (The guardian, 2016a). I will analyze the effect of the sugar tax on consumer’s demand. I will also analyze Unilever’s actions as a result of this deliberation. Story 3 After suffering their worst dip in Christmas sales since 2006, Waitrose is launching a value-focused campaign against its budget rivals Lidl and Aldi. The â€Å"PickRead MoreAldi Marketing Mix1926 Words   |  8 PagesALDI Introduction In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity. Since opening its first store in 1913, AldiRead MoreLidl- Integrated Marketing Campaign4088 Words   |  17 PagesMiddlesex University , BA Marketing LIDL Integrated Marketing Campaign MKT2232 Branding and Integrated Marketing Communications Module leader: Moustafa Battor Students | Name | Student Number | | Nils Wurl | M00367256 | | Mihaela Palca | M00378081 | | Maedh Marsha Zambrano | M00384704 | | Sara-Sofia Broberg | M00373321 | Seminar tutor | Dinesh Nanayakkara | Time | Monday | 1pm to 2pm | Content 1. Introduction 3 2. Situational Analysis Read MoreThe success of Aldi1904 Words   |  8 PagesExecutive summary This report presents a business case study of Aldi, to examine both internal and external factors that drive Aldi to the current successful position in the UK highly competitive grocery market. The report contains the PESTLE, which analyses external factors affecting Aldi’s business strategy. Furthermore, the report will discuss the essential business strategies; include the cost-leadership and price strategy, which helps Aldi to obtain competitive advantages. In addition, the reportRead MoreTesco s Success At Tesco Essay969 Words   |  4 Pagesbillionaire investor sold 245 million shares after stating that his decision to ever invest in Tesco was â€Å"a huge mistake†. Before the downfall, they had always made a commitment to their customers with consumer research and being loyal as their number one marketing priority. The Telegraph commented on Tesco by saying that they were â€Å"transformed into the market leader in the UK – with more than 30pc market share – by being able to respond to the demands of its customers.† While analysts wonder if the dominanceRead MoreInternal And Internal Analysis Of Tesco1721 Words   |  7 Pagescompany that must have at least  £50,000 of share capital and has its shares traded on the stock market†, therefore Tesco can have greater capital source and shareholders in their business. As the external and internal analysis are very useful for marketing a large enterprise, this essay will explore both external and internal analysis that Tesco has been performed. First, it will define and outline the importance of SWOT and PESTLE. Then, it will examine the Strengths and Weaknesses of Tesco. NextRead More1. Based on the Case Study and Your Own Research on Competitors, Summarize the Strategic Approaches Which Have Helped Tesco.Com Achieve Success Online.1599 Words   |  7 Pagestrade) 2. Asda (13.36%) 3. Asda @t home 10.13% (17.1%) 4. Sainsburys (8.42%) 5. Tesco wine warehouse, 8.19% 6. Sainsburys to you 5.86% (15.9%) 7. Waitrose.com 3.42% (3.6%) 8. Ocado 3.32% (owned by Waitrose, 3.6%) 9. Lidl 2.49% (1.8%) 10. Aldi-UK 2.10% (2.3%) Some companies are repeated since both their main site and the online shopping site are reported on separately. Asda.com now seems to be performing in a consistent manner online to its offline presence. HoweverRead More1. Based on the Case Study and Your Own Research on Competitors, Summarize the Strategic Approaches Which Have Helped Tesco.Com Achieve Success Online.1591 Words   |  7 Pagesretail trade) 2. Asda (13.36%) 3. Asda @t home 10.13% (17.1%) 4. Sainsburys (8.42%) 5. Tesco wine warehouse, 8.19% 6. Sainsburys to you 5.86% (15.9%) 7. Waitrose.com 3.42% (3.6%) 8. Ocado 3.32% (owned by Waitrose, 3.6%) 9. Lidl 2.49% (1.8%) 10. Aldi-UK 2.10% (2.3%) Some companies are repeated since both their main site and the online shopping site are reported on separately. Asda.com now seems to be performing in a consistent manner online to its offline presence. HoweverRead MoreMacro and Micro Environmental Analysis of Waitrose Supermarkets8828 Words   |  36 PagesWAITROSE ASSIGNMENT INTRODUCTION TO MARKETING MARKET RESEARCH CONTENTS INTRODUCTION ----------------------------------------- MACRO ENVIRONMENT POLITICAL ---------------------------------------------- ECONOMICAL ------------------------------------------- SOCIAL ------------------------------------------------- TECHONOLGICAL---------------------------------------- ENVIRONMENTAL---------------------------------------- MICRO ENVIRONMENT SUPPLIERS---------------------------------------------- Read MorePestel Analysis of Aldi2495 Words   |  10 PagesPESTEL Analysis Porter’s five forces – ALDI You are here: Home ï„… Business ï„… PESTEL Analysis Porter’s five forces – ALDI ï  ³ 1.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 1.1 Political Factors Aldi, short for â€Å"Albrecht Discount†, operating in a globalized environment with stores all around the UK. It is a German multinational headquartered in Essen (reference). Hence Aldi’s performance is highly influenced by the political and legislative conditions of these countries, including

The Media For Making Girls And Women - 876 Words

This film blames the media for making girls and women feel that their value is in their bodies only, and for keeping them from taking up leadership positions. Do you think the media is totally at fault, or are there also social and political factors that contribute to this as well? Explain. I do not think the media is entirely to blame for the way that women see themselves and their means of value in the world. I think the value placed on appearance is partly ingrained in our base instincts. For men, finding the best mate is about being strong or wealthy, a protector and provider. For women, it is more about being pretty, good genes to pass on to offspring. Throughout the eons, long before the media came into play, there have been different ideas about what constitutes beauty. But in all great art and forms, the subjects portrayed have been in what that time period viewed as beautiful. Women want to be valued, and value lies in appearance, and to a point, always has. In addition, I think there are social factors that contribute to women’s status in society. In my psychology class, we studied that women do not dress up for men, they dress to impress other women. If women wanted to dress to impress men, we would walk around naked. Instead, we go out with Gucci purses and M.A.C makeup. Most men I have met could not care less about brands and expensive makeup. It is other girls who care. We dress up to be accepted into the fold. Even mothers and female friends will policeShow MoreRelatedGender Bias - Mountains On The Playing Field Essay1279 Words   |  6 Pageshas changed since the 20th century. We’ve gone from women strictly being classified as housewives to women being discriminated against in leadership positions. Much of the discrimination that women face is closely related to issues surrounding body image. What we cannot forget in the year 2014 is who control the ideas that we have about women and leadership: the media. The misr epresentation of women’s power and influence in the media cause many women to have low self-esteem about and can cause themRead MoreMedia Has Too Much Pressure On Girls1169 Words   |  5 Pagesonly about eighty pounds. What gave her and other young girls this idea that to be pretty you also have to be thin? Many believe it is the media (â€Å"Thought I Was Fat and Ugly†). That media could be television, advertising, or magazines. The media has put too much pressure on girls to have â€Å"perfect† bodies because of how much television we watch, companies using models that are much smaller than the average American woman, and many young girls are not satisfied with their bodies. Not only the imagesRead MoreThe Rise of Enlightened Sexism622 Words   |  3 PagesThe rise of enlightened sexism: How pop culture took us from girl power to girls gone wild Douglas’ humorous and well informed way of writing really inspired me. From examples of magazines, media, television shows, films, retail, and even in music she described and compared to us what is going on among these examples and how real women today are really living their lives. Douglas presents an analysis of how women are presented to the public and how we continue to be treated as inferior to men despiteRead MoreMedia s Influence On The Media Essay1587 Words   |  7 PagesHollywood controls most entertainment media consumed by people all around the world. The messages and images portrayed in movies and television shows created by the large production companies affect all those who partake of the media they produce. Entertainment media can be uplifting and enjoyable, however, media normalizes damaging gender norms for men and women. Gender norms are rules believed to govern how the different sexes should look and act. People develop these behaviors by observingRead MoreMedia And The Criminal Justice System979 Words   |  4 Pageshomophobic man, whom was clearly the one at fault. These women were never given a fair chance to be proven innocent. From the very beginning, injustices were seen from all angles including the police, media and the criminal justice system. These groups incorporated essentialism to emphasize their intersectional identities to create a fearful and hostile environment, which lead to a biased trial. In the film, essentialism is depicted negatively through media and the actions of the police. Essentialism is theRead MoreMedia Portrayal Of Gender Stereotypes1268 Words   |  6 Pages Gender stereotyping is usually used in media to improve character traits and create humorous circumstances. When stereotypes are present in popular television shows, audience assume those messages of gender, making it difficult to counter stereotypical behavior. This paper emphasis on gender roles in popular media and it’s important for analysts and educators to identify stereotypical interpretations. Using feminist theory, media depictions can be understood and studied as learningRead MoreThe Effects Of Advertising On Our Young Girls And Women1363 Words   |  6 Pageshostility and degradation towards women. It does not matter whether the advertisement is directed at men or women, boys or girls. It may be overt or it may be subtle, but there seems to always be an underlying the me of pervasive sexuality and enmity. The mental, emotional, and social impact ofthese advertisements may be adversely affecting our young girls and women of today. The effects of advertising have gone beyond persuading women to just buy products. â€Å"These media messages link thinness with loveRead MoreMoral Standards And Stricter Photo Shopping Rules1310 Words   |  6 Pagesstudy informs that â€Å"40% of all 9 and 10-year-old girls have already been on a diet† (Weight Modification Efforts). This statistic is heartbreaking. It shows just how far down a path of perversion our society has come. As a culture, we have put emphasis on this â€Å"ideal beauty† and that is practically all the media portrays. The media is now a major part of society and the lives of our children, and has an increasingly alarming influence; young girls seeming to be the most impressionable and willingRead MoreTeenage Girls and Body Image Essay1291 Words   |  6 PagesTeenage girls are at an impressionable time in their lives. Mass Media is a key idea in one of the factors of socialization that become important to teenagers. Teenagers look to the media for a sense of entertainment. Whether it is movies, magazines, or even some aspects of social media, teenagers get a lot of influence from the media’s message. The problem with this is the media has a specific way of doing things and can be negative to a susceptible teenage girl. Media’s way of portraying a womanRead MoreWhat If I Just Lost Weight Essay1032 Words   |  5 Pagesweight†¦Ã¢â‚¬  says most girls once in their life. Woman are constantly putting their bodies through awful diets and harsh workouts, just to become perfect in someone else eyes. Woman and young girls see figures of other women with a double zero pants size and ask â€Å"why can’t I look like that?† Today society puts too much pressure on young women to have the perfect body. What society needs to say is all women are beautiful, there is no such thing as the perfect body. Today, women are putting down other

Business Comparison Of Mail Communications New Technologies Have Alway Essay Example For Students

Business Comparison Of Mail Communications New Technologies Have Alway Essay s allowed us to do things faster, more efficiently, and more professionally than ever before. Generally, every new technology is a step forward for speed and productivity. But, despite this paradigm, the coming of the latest mail communications innovation has brought many pros and cons with the package. Electronic mail could be the greatest thing since sliced bread, but there are many who find flaws in it. We are now going to take a moment to compare the speed, ease, reliability, and expense of electronic mail with our general postal system. The speed of transfer is an important part of the decision to send mail by either protocol. E-mail has a distinct advantage in this category. With the click of a button, your message will be received in a period of 5 to 30 seconds. Whether you are sending e-mail to a person across the street or in Afghanistan, the transfer rate is virtually the same. Also, data files and computer applications can be sent via e-mail; however, large files will slow upload download time even though they are sent in seconds. Unfortunately, physical packages such as gifts or magazines cannot be attached to e-mail. On the other side of the spectrum, the postal service can send any kind of physical package, from a magazine to a pool table, for a price proportional to its size. The postal service can also transfer data if it is placed on a disk or a CD-ROM. Speed, however, is a problem. Even the smallest letter takes from two days to two weeks to deliver, depending on the locations of the sender and the receiver. Even sending a letter to the house across the street takes time due to unnecessary movement. The mail is taken to the nearest large post office, sorted there, then delivered to the post office closest to the destination, and delivered from there. In other words, mail that is sent across town sometimes has to travel out of town and back again to reach the final point.Another variable aspect of the two mail systems is ease-of-use, which can potentially be quite costly. E-mail has many disadvantages when viewed from this angle. For one thing, e-mail requires some knowledge of computer operation. Anyone who wishes to use e-mail needs to know how to use the software that it requires, and one can only send e-mail to other people with the same knowledge. Secondly, a computer with various equipment is needed. Hardware includes: motherboard with processor ($300+), hard drive ($100-$200), four megs RAM ($60), video card ($80-$200), fax modem ($50-$200), and monitor keyboard ($200-$450). The e-mail user also has to pay a monthly fee on his e-mail internet account, generally ranging from $8 to $25 per month, whether the account is used or not. The only financial advantage to this system is that postage stamps are not required. General mail differs in that the only knowledge required is literacy, and the only equipment that is needed is an envelope ($.03) and a stamp ($.32). No monthly fee is levied on mail users, and anyone can send and receive mail. These facts show that, in terms of expense, the Postal Service has an edge on E-mail. Finally, we will review the reliability of each system. Because e-mail is run by a computer network, human error is impossible. Consequently, e-mail is always transferred to the correct address; it never is lost, stolen, and its contents are never removed. Unfortunately, since humans do operate the servers that transfer the messages, server operators have the power to read mail that is passing through. They also can copy files that are attached to messages, though the messages and files themselves are not damaged in any way. The old method of mail, on the other hand, has even more problems. .u164668418714a181613f731f63cb341c , .u164668418714a181613f731f63cb341c .postImageUrl , .u164668418714a181613f731f63cb341c .centered-text-area { min-height: 80px; position: relative; } .u164668418714a181613f731f63cb341c , .u164668418714a181613f731f63cb341c:hover , .u164668418714a181613f731f63cb341c:visited , .u164668418714a181613f731f63cb341c:active { border:0!important; } .u164668418714a181613f731f63cb341c .clearfix:after { content: ""; display: table; clear: both; } .u164668418714a181613f731f63cb341c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u164668418714a181613f731f63cb341c:active , .u164668418714a181613f731f63cb341c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u164668418714a181613f731f63cb341c .centered-text-area { width: 100%; position: relative ; } .u164668418714a181613f731f63cb341c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u164668418714a181613f731f63cb341c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u164668418714a181613f731f63cb341c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u164668418714a181613f731f63cb341c:hover .ctaButton { background-color: #34495E!important; } .u164668418714a181613f731f63cb341c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u164668418714a181613f731f63cb341c .u164668418714a181613f731f63cb341c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u164668418714a181613f731f63cb341c:after { content: ""; display: block; clear: both; } READ: The Metamorphosis: Gregor Was An Unselfish Person Essay First, since humans deliver the envelopes, error is not uncommon. Letters have been delivered to the wrong address on numerous occasions; checks and other items have been stolen out of packages by dishonest postal workers. In short, both e-mail and our traditional mail service are unsafe.After viewing all of the details of each system, a declaration that either protocol is better than the other would be sophomoric. Each has its pros and cons. E-mail may be faster, but it is much more expensive. Mail may be easy to use, but it is slow. Each individual must choose which system fits his needs and is most comfortable for him. The healthy competition between the two creates a better product selection for all of us.

Music Sensorship Essays (235 words) - Viacom Media Networks, MTV

MTV Everyone remembers Michael Jackson's red leather jacket covered with zippers and the sexy style of Madonna. MTV, or music television, nationally publicizes these images and entertainers, and others like them. The station also promotes an idealized teen lifestyle, reflecting the images of these famous artists, that contrasts with the realities of the Generation X lifestyle. While some view the station as illustrated radio or an entertainment network for viewers' pleasure, others more accurately assess it as an advertising enterprise that endorses products and promotes attitudes. The advertisements that are both hidden in videos and placed in regular slots, influence viewers. Whether or not MTV critics agree with these messages that the network sends out, it has become a huge franchise generating large profits and great popularity. During the 1980's, MTV grew from being strictly a music video station to an original, three-station network that became the choice of several generations of viewers and the advertisers who court them. MTV's entertainment, commercialism, and messages satisfy and influence many types of viewers, giving them a healthy sense of group identity. In 1981, MTV became one of the first stations to be able to appeal to such a populous audience as the twelve to twenty-four year old age group. The chief operating officer of Warner-Amex Satellite Entertainment Company (WASEC) felt that there was a body of young people being ignored, hence the company de...