MacDonalds CSR Strategy Essay Example | Topics and Well Written Essays - 750 words - 1

MacDonalds CSR Strategy - Essay Example Examined in this essay are factors influencing the implementation of MacDonald’s CSR strategies and the current aspirational goals contained in the corporation’s â€Å"2020 CSR and Sustainability Framework† launched in 2014.   MacDonald’s CSR strategy remains reputable with other corporations operating in the same niche mirroring their strategies. The company’s ultimate goal entails the reduction of environmental impact of its operations. In addition, the company aims to ensure sustainability whereby, they emphasize on human well-being, energy efficiency and animal health. In the case of the latter, they support entrepreneurs whose animal rearing projects encompass sustainable production. In the fiscal year 2012-2013, the company sourced 100% whitefish from certified fisheries verified by agencies for using sustainable means of production. In addition, the company installed approximately 300,000 energy-efficient kitchen equipment in different outlets (2014). The rampant rise in obesity and the increase in environmental degradation played a pivotal role in influencing MacDonald’s CSR strategies. Wihbey (2012) estimated that the rate of obesity among male adults is 32.2% whereas, that of women is 35.5%. In addition, obesity in the country costs the government an estimated $ 190 billion in medical expenses (Whibey, 2012). Poor dietary habits and leading a sedentary lifestyle are the major causes of obesity in the US. Therefore, companies operating in the fast food industry must be accountable for decreasing the rampant rise in obesity in the country. Intervention strategies implemented by the government continues to compel companies such as MacDonald’s to implement their own CSR strategies that help decrease the rate of obesity. For example, the use of more organic products in the preparation of their meals, and the provision of healthier alternatives to soft drinks (bypasses the soda tax while ensuring a healthy alternative f or customers). Conversely, increased environmental pollution across the globe also compelled MacDonald’s to re-assess their sourcing strategies, packaging materials, and energy consumption in their different outlets.  

Money rules Research Paper Example | Topics and Well Written Essays - 1250 words

Money rules - Research Paper Example THESIS STATEMENT Documentary films have emerged as an important and effective source of conveying information to large audiences. Correspondingly, this study intends to review a documentary film, ‘Forks over Knives' directed by American filmmaker Lee Fulkerson. Additionally, this study will depict the compelling factors of the selected documentary film and the main theme upon which the film primarily emphasizes. This study also identifies the role of a filmmaker/presenter in substantiating his/her point of view with the use of visuals. Conclusively, this study aims at analyzing a varied set of aspects related with the documentary film, ‘Forks over Knives'. IMPORTANCE OF FILM TOPIC The topic or the theme of the film is an important concept to be reflected upon as it deals with the adverse consequences of today’s eating habits and modern lifestyle. The film attempts to feature the heath complications among the western people primarily linked with selection of food fo r consumption. The film addresses the question, ‘why people in western countries are becoming the victims of degenerative diseases?’ Correspondingly, the film attempts to advocate a plant based diet over an animal based-diet as a solution for overcoming numerous health issues (Luisa, â€Å"Forks Over Knives Documentary Reveals Stunning Healing Power Of Plant-Based Diet†). IDENTIFYING THE EXTENT TO WHICH THE DOCUMENTARY FILM IS COMPELLING ‘Forks Over Knives’ is an American documentary film directed by Lee Fulkerson, an American independent presenter and filmmaker. The film was released on 30th August 2011. The film firmly advocates the consumption of low-fat food and plant based diet as an effective mean for combating certain diseases. The film actually endeavored to represent the problems and the solutions associated with the modern lifestyle of American people. The primary theme of the film explored the notion that a majority of degenerative disease s that are plaguing the people can be eliminated or avoided by discarding the consumption of processed food, primarily processed animal-based food products or items which are staples of the detrimental western diet. The film largely condemns the consumption of processed meat, cheese and pasteurized milk containing sodium nitrite  and other preservatives and atypical chemicals. The main compelling point of the film is attributed to the consumption of plant based diet among the people who are vulnerable to diseases such as diabetes, overweight and heart ailments (Luisa, â€Å"Forks Over Knives Documentary Reveals Stunning Healing Power Of Plant-Based Diet†). USE OF VISUALS BY FILMMAKER TO SUBSTANTIATE HIS POINT The filmmaker uses almost all the visuals in order to reflect the diet of meat eaters along with the evils of consumption habit related with fast-foods such as chips, fries and sodas among them. The filmmaker strives to illustrate the harmful effects of consumption of processed food items through the use of visuals. Furthermore, the visuals heavily stress on the adoption of whole food plant based-diet. The visuals used by the filmmaker were intended to inform people about the healthy eating habits and lifestyles. The visuals used in the film also emphasize the metaphor of standard western diet containing saturated fats and high meat. Additionally, the visuals feature the people who