Marketing Strategies Of Aldi And Waitrose - 1277 Words

Introduction to Marketing Unit 3: Marketing Assignment 1: Marketing Strategies Tutor: Sara Little Describe how marketing techniques are used to market products in two different organisations. By Ben Thorpe Contents 1) Title Page 2) Contents 3) Introduction 4) ALDI 5) ALDI 6) ALDI 7) Waitrose 8) Waitrose 9) Mind Map 10) References (Harvard Referencing Style) (Please note: Task 1, 3 4 have been combined together into one report. Task 2 is separate and can be found on page 9) Introduction This report will examine, compare and evaluate the marketing strategies of both Aldi and Waitrose supermarket chains. The report is divided into 9 pages with no appendices attached. Harvard referencing has been used throughout the report(s). Aldi’s Survival Strategies The three core values of Aldi are simplicity, consistency and responsibility Aldi’s Marketing Mix Aldi’s mix focuses on providing high quality products that are cheaper alternatives to famous brands. Aldi’s marketing mix therefore focuses on: †¢ Product – high quality ‘Like Brands’. †¢ Price – Aldi offers lower prices than its competitors without compromising on quality. †¢ Place – Aldi outlets are expanding globally. †¢ Promotions – Aldi uses a combination of above-the-line and below-the-line promotions with a focus on its ‘Like Brands’ and ‘Swap Save’ campaigns. Aldi’s Branding Aldi has had a massive marketing campaign in place since 2014, this campaign is called ‘Like Brands’Show MoreRelatedEffect Of The Sugar Tax On Consumer s Demand1741 Words   |  7 Pagesnational strategy to tackle childhood obesity. However, Paul Polman, Unilever’s boss argues that there is little evidence that proves a sugar tax would help tackle obesity (The guardian, 2016a). I will analyze the effect of the sugar tax on consumer’s demand. I will also analyze Unilever’s actions as a result of this deliberation. Story 3 After suffering their worst dip in Christmas sales since 2006, Waitrose is launching a value-focused campaign against its budget rivals Lidl and Aldi. The â€Å"PickRead MoreAldi Marketing Mix1926 Words   |  8 PagesALDI Introduction In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity. 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The Telegraph commented on Tesco by saying that they were â€Å"transformed into the market leader in the UK – with more than 30pc market share – by being able to respond to the demands of its customers.† While analysts wonder if the dominanceRead MoreInternal And Internal Analysis Of Tesco1721 Words   |  7 Pagescompany that must have at least  £50,000 of share capital and has its shares traded on the stock market†, therefore Tesco can have greater capital source and shareholders in their business. As the external and internal analysis are very useful for marketing a large enterprise, this essay will explore both external and internal analysis that Tesco has been performed. First, it will define and outline the importance of SWOT and PESTLE. Then, it will examine the Strengths and Weaknesses of Tesco. NextRead More1. Based on the Case Study and Your Own Research on Competitors, Summarize the Strategic Approaches Which Have Helped Tesco.Com Achieve Success Online.1599 Words   |  7 Pagestrade) 2. Asda (13.36%) 3. Asda @t home 10.13% (17.1%) 4. Sainsburys (8.42%) 5. Tesco wine warehouse, 8.19% 6. Sainsburys to you 5.86% (15.9%) 7. Waitrose.com 3.42% (3.6%) 8. Ocado 3.32% (owned by Waitrose, 3.6%) 9. Lidl 2.49% (1.8%) 10. Aldi-UK 2.10% (2.3%) Some companies are repeated since both their main site and the online shopping site are reported on separately. Asda.com now seems to be performing in a consistent manner online to its offline presence. HoweverRead More1. Based on the Case Study and Your Own Research on Competitors, Summarize the Strategic Approaches Which Have Helped Tesco.Com Achieve Success Online.1591 Words   |  7 Pagesretail trade) 2. Asda (13.36%) 3. Asda @t home 10.13% (17.1%) 4. Sainsburys (8.42%) 5. Tesco wine warehouse, 8.19% 6. Sainsburys to you 5.86% (15.9%) 7. Waitrose.com 3.42% (3.6%) 8. Ocado 3.32% (owned by Waitrose, 3.6%) 9. Lidl 2.49% (1.8%) 10. Aldi-UK 2.10% (2.3%) Some companies are repeated since both their main site and the online shopping site are reported on separately. Asda.com now seems to be performing in a consistent manner online to its offline presence. HoweverRead MoreMacro and Micro Environmental Analysis of Waitrose Supermarkets8828 Words   |  36 PagesWAITROSE ASSIGNMENT INTRODUCTION TO MARKETING MARKET RESEARCH CONTENTS INTRODUCTION ----------------------------------------- MACRO ENVIRONMENT POLITICAL ---------------------------------------------- ECONOMICAL ------------------------------------------- SOCIAL ------------------------------------------------- TECHONOLGICAL---------------------------------------- ENVIRONMENTAL---------------------------------------- MICRO ENVIRONMENT SUPPLIERS---------------------------------------------- Read MorePestel Analysis of Aldi2495 Words   |  10 PagesPESTEL Analysis Porter’s five forces – ALDI You are here: Home ï„… Business ï„… PESTEL Analysis Porter’s five forces – ALDI ï  ³ 1.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 1.1 Political Factors Aldi, short for â€Å"Albrecht Discount†, operating in a globalized environment with stores all around the UK. It is a German multinational headquartered in Essen (reference). Hence Aldi’s performance is highly influenced by the political and legislative conditions of these countries, including